Project Rationale

My task was to develop and create a brochure design that advertised three thematically linked locations in Wellington, using the Puna development process. The locations I chose to advertise were Weta Cave, The Embassy Theatre and the Wellington Film Archive, which are thematically linked through being locations that are involved in the production, display and preservation of film. In my brochure I wanted each location spread to convey what part of the film process they were involved in, and I did this through the use of three main words, Create, Enjoy and Preserve. Each word was also represented by a colour, orange, red and green, which I first introduce on each word on the cover page, and then on each location spread, as this was just another way to link each location to the mantra of Create, Enjoy, Preserve. In completing this brief, I learnt a lot about my own design process and the importance of initial research and finding inspirational design examples. These were some things that greatly influenced the development of my design style, and are parts of the design process that I will definitely continue to put more emphasis on in my projects.

Final Brochure Photos

Cover Page

Introduction Spread

Weta Cave Spread

Embassy Theatre Spread

Film Archive

Extra Film Locations Spread

I am incredibly happy with my final brochure, as I think it is a great representation of the Wellington film scene and the locations that are instrumental in the production, display and preservation of the film and media we all enjoy so much. I think the brochure conveys a solid design strategy through both the visual language and written elements used throughout the different spreads, and I think that this success is a direct result of the fundamental design process that I have followed throughout my project.

Mock-Up Development

Here I re-printed my mock-up with the changes from the individual critique implemented.

These is the new map design with a bit more detail and added routes on the introduction spread and extra spread.

Here is the bold body text changed to ragged right margins.

Map Design Development

Introduction Map

For the introduction page map I added lines that represent the roads that the locations are on and roads that link the locations together. I also added the small square to represent the Basin Reserve as this is a landmark that could help someone recognise where they are on the map.

Extra Spread Map

For the extra spread map I took away the colour overlay on the map because the page title has the three colours in it. I also added the road stretching up towards Shelly Bay and added the icons numbered one to five that represent the five film locations.

Full Scale Mock-Up Second Critique

Here I made some changes to my mock-up design based on the notes from the class critique Yesterday. Today in class I had a talk with Caroline and we went through commented on the changes I had made from the first critique and also some more changes I could make to further improve my brochure.

Caroline liked the new addition of the sub heading on the Cover page

We also had a talk about my map, which at the moment we both agreed is looking a bit lacklustre and over-simplified. So I think I need to add a bit more to my map and give it a bit more detail without going overboard.

Caroline also liked my extra spread with different film locations, but again the map is lacking and needs improvement.





Another thing we talked about was the type layouts on my spreads. We talked about changing the bold body type on my spreads to the ragged right format as opposed to the justified margins I am currently using, as this will make the text easier to read and make the type flow a lot better. 

Extra Spread Development

For my extra spread I have decided to show other film locations around Wellington that have some relation to my main location spreads.

I have chosen 5 extra film locations throughout Wellington and given a short description of them and shown where a bouts they are on the map.

1. Tripod Sculpture

In 2005, the Wellington City Council commissioned Weta Workshop to create this sculpture celebrating the Wellington’s film and television industry. 

2. Mount Victoria

In October 1999, the very first footage of the Lord of the Rings franchise was shot in various locations across the Mount Victoria area.

3. Stone Street Studios

This facility that is co-owned by Sir Peter Jackson, was used extensively in the production of The Lord of the Rings, King Kong and Hobbit movies.

4. Park Road Post Production

Built in 2005, this state of the art facility has been involved in the production of most of Sir Peter Jackson’s filmography and other popular New Zealand films.

5. Shelly Bay

Scenes from most of Sir Peter Jackson’s movies have been filmed at this location east of Oriental Bay, most notably scenes involving King Kong’s Skull Island.

Map Design Development

After todays's critique I worked on simplifying my map and came up with this design.
I then added this new design to my new full scale mock-up and will hopefully get some critique on this design in tomorrow's class.